William Knoedelseder

The birth and rise to greatness of the American auto industry told through the remarkable life of an eccentric, six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, revolutionizing the way cars were made, marketed and even imagined.

The engrossing, often-scandalous saga of one of the wealthiest, longest lasting and most colorful family dynasties in the history of American commerce.  A cautionary tale of prosperity, profligacy, hubris, and the dark consequences of success. It weaves a broader story of American progress and decline over the past 150 years.