“William Knoedelseder's entertainingly gossipy

Bitter Brew may read like a scandal sheet, but what intoxicating reading it proves to be.”


The Wall Street Journal




The birth and rise to greatness of the American auto industry told through the remarkable life of an eccentric, six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, revolutionizing the way cars were made, marketed and even imagined.

The engrossing, often-scandalous saga of one of the wealthiest, longest lasting and most colorful family dynasties in the history of American commerce.  A cautionary tale of prosperity, profligacy, hubris, and the dark consequences of success. It weaves a broader story of American progress and decline over the past 150 years. 

  • In a late-night world of sex, drugs, dreams and laughter, they created an artistic community unlike any before of since. Many achieved stardom, but success had its price.

  • An epic story that begins with a small incident and explodes to reveal the pervasive corruption of an entire industry; a fast-paced, exciting look at the record business and the powerful characters who ran it.  

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Bill Knoedelseder is a veteran journalist who honed his investigative and narrative skills at the Los Angeles Times, where his groundbreaking reporting on the entertainment industry produced a string of juicy exposes and two critically acclaimed books. 





Please send media and appearance requests to: 

Alice Martell

The Martell Agency

Tel: 212-317-2672 


Management:  Sheri Kelton

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© 2018 William Knoedelseder